Cross-Functional Case Study: The Daily Survey
This case study illustrates how I collaborated with different teams to identify and design the optimal, science-based MVP point of entry for users in the company ecosystem
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Organizational Case Study: Leafkit Design System
This case study outlines my journey as the driving force behind the development of a universal design system at Thrive under a range of rebranding, engineering and product constraints. I eventually hired the team's first employee, created a 30-60-90 day checklist to facilitate the transfer of ownership, and then continued to manage and oversee the employee and the project.
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Foundational Design:
Thrive Grow
This case study highlights the collaborative effort between myself, my team and B.J. Fogg, a renowned author of "Tiny Habits" and founder of the Behavior Design Lab at Stanford University. Together, we developed a unique approach to user motivation through the implementation of a forgivable and visual streaks experience.
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